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Lab+Seminar+Certification
Led by Kevin Kruse, Founder, Krū Research

June

4

June 4th, 2009
8:00am - 5:00pm
Princeton, NJ
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To maximize individual attention, only 12 students will be admitted. Don't delay!

It's more important than ever before to stay onthe leading edge of innovative healthcare communication tactics. Social influence marketing for medical communications has been the subject of both too much hype, and too much fear. This workshop is designed for those who want to know the right and the wrong ways to explore, monitor, and participate in the Health 2.0 movement.

Agenda

This boot-camp is the fastest, least expensive way to gain understanding and insights into the social media, Health 2.0 world and its impact on lifescience marketing. Listed below are just some of the topics covered in this seminar:

• What is social media? (definitions and terms)
• What are the most popular social media sites and platforms? (e.g., Twitter, Facebook, Ning, Blogs, YouTube, SecondLife, Digg, Delicious, Wikipedia, Knol, Squidoo, Flickr)
• What are the most popular Health 2.0 sites? (e.g., CureTogether, DailyStrength, Diabetes Mine, ICYou, Medscape Physician Connect, OrganizedWisdom, PatientsLikeMe, RealMentalHealth, Sermo, Trusera)
• How are hospitals, physician practices and top clinics using social media to market themselves? And how can you participate?
• WHO are the influencers in the social web related to your brand?
• WHAT are they saying about your brand?
• What are the TRENDS around your brand?
• What tools can be used to monitor and quantify social media activity?

Come for the knowledge, take away these free gifts!
	Free Gift #1 Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky
	Free Gift #2 Tribes: We Need You to Lead Us by Seth Godin
	Free Gift #3 Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
	Free Gift #4 Social Media Map
	Free Gift #5 Health 2.0 Mind Map
	Free Gift #6 Social Media Glossary
	Free Gift #7 $250 Discount to ePatient 2009 Conference
	Certificate of Achievement

Upcoming Events

e-Patient Connections 2010 conference

- The 2nd annual e-Patient Connections con... More

Social Media for Pharma

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