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How Pharma, Hospitals, and Public Health Organizations Can Use YouTube to Reach Patients and Caregivers
E-patients are going online to seek information, share opinions and select treatments and providers. In Using YouTube for e-Patient Communications, Kevin Kruse and the Kru Research team reveal how you can reach and engage your audience with online video.
- Complete YouTube tutorial for beginners
- How to create a YouTube channel and upload videos to maximize your views
- Expert commentary from Jonathan Richman (author, Dose of Digital) and Mark Senak (Eye on FDA)
- Case studies from Mayo Clinic, Ethicon Endo-Surgery, US Dept. of Health and Human Services
- The action steps to begin reaching patients and caregivers on YouTube
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